Thursday, September 10, 2009

When common sense got an upper hand against capitalist - Courts rule in favour of McCurry against McD!!!


A victory against unethical capitalist

As many of you know, I do not in any way like McD. I have not had a McD burger or fries in ages and I do not plan to have it in the near future.

Put it this way, McD are an unethical company not only in how they market themselves but also in disclosure of what is actually in their food.

Unethical Marketing Practices

They market to kids, with their Happy Meals and "free" latest kid-flicks toys. Untrue? I am pretty sure many of you have seen kids going "Mommy/Daddy I want toy!" at a McD counter.

The question now is, are they selling food or are they pressuring parents to give into the demands of their kids?

I for one feel that this is in no way ethical marketing. How can you be claim to be ethical when a choice of meal is influenced by the "free" toy it comes with and not the question if the meal is healthy or not.

Are McD fries vegetarian?

The second issue revolves around whether McD fries are actually vegetarian. Rumours were circling that McD includes beef fat in their oil to make their fries taste and smell better.

This is not a new issue, it was first raised in the 90's and after a huge public outcry, especially in India McD issued a statement saying that since 1990 they only use vegetable oil to fry their fries. How did they change their oil but still maintained the flavour of their fries? That's where their unethical practice came into play.

What McD did was to remove the beef fat from the oil and include it in the fries! Smart move? No, under immense pressure, they admitted to their underhand non-disclosure of the presence of beef tallow in their fries and they agreed to settle. Please click here for more details.

A victory for David?

Not quite. What's US$10 million to a mega-billion company like McD? PEANUTS!

On a personal note it just strengthens my resolve not to consume McD. It shows how unethical and bias Americans and their corporations can be, for as long as it doesn't hurt themselves they don't give a damn - even when they infringe on others' beliefs. America a liberal and free country? No. A country which respects others? Double NO NO!

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